Cute lil ole Jessica Simpson is not a dumb blonde. Instead she is very rich and successful young woman who rules a fashion empire better than any celebrity fashionista out in the market.
She has become more of a business woman than her singer/actress roots. Jessica Simpson hails from Abilene, Texas where living is quiet and comfortable.
Known for her acting and singing capabilities Jessica has become a top selling celebrity fashion business woman.
Dropping out of high school was a choice she made, but not one that she thinks applies to everyone. She did work and received her GED.
Ms. Simpson audition for the Mickey Mouse Club when Britney Spears, Christina Aguilera and Justin Timberlake was a part of the brand. She didn't make the cut but it never stopped her from moving forward.
With a flair for fashion since she was young Jessica knew she liked and what would work. Using her own taste of vintage with a modern touch has helped launched her lines into superstardom.
Vince Camuto the owner of the Camuto Group thought Jessica could relate to the average consumer. He purchased the brand license for 15 million in August 2005.
The Simpson collection took off based on her footwear. With Camuto's Nine West success he knew Jessica could capture the same successful results.
Jessica's singing career has taken a backseat to her fashion empire. Her business has grown by leaps and bounds.
She reached one billion dollars in sales volume in 2012. The girl is not playing around.
The Jessica Simpson Collection started in 2009 with the focus on shoes. Her footwear line based on volume continues to be her best seller.
The most success for her business has been from her clothing and accessories lines.
Ms. Simpson's lines are focus on affordable clothes and accessories. The business is based on denim, swimsuits, watches, fragrance, handbags, jewelry, shoes and kid clothes. She is branching into maternity, wedding gowns a ready to wear line. Her jeans are sold in 650 stores with her brand being carried in 28 countries.
Simpson has a Midas touch when it comes to launching her brand. Maybe it is because she keeps her eye on the prize constantly.
She or her mom has to approve every before it goes into production.
"Image is the most important thing about someone's career and longevity". she says.
2012 was indeed an incredible year for the Jessica Simpson brand. Her footwear not only produce mega bucks, but was named one of Oprah's Favorite Things.
For all of us who laughed at Jessica when she didn't know if Chicken of the Sea was Tuna or Chicken. Don't be fooled, the girl may not Chicken of the Sea, but she darn sure knows how to make money and build an empire.
Jessica's 100 million dollar net worth says, the girl knows a few things about fashion and trends and she making bank by doing it right.